Highly disruptive trends in the automotive industry are magnifying existing challenges across the competitive landscape. With the emergence of electric vehicles and other innovative technology, more companies have entered the market. We see a dichotomy between incumbent, traditional, large automotive manufacturers, and newer, more nimble manufacturers that are focused on bringing innovative designs and services to market.
The entire market shares some common challenges, while each of the segments faces their unique set. The consumer is pushing innovation to a new level across the board. A higher expectation for personalized configurations requires manufacturers to handle greater variability in their manufacturing design, process, and operations. At the extreme, every car going down the line may have a different set of products on it.
